On a mission to establish life-long relationships, for Equitable National Title Group, providing a seamless and stress-free experience is imperative to supercharge client experience.

ENTG aims to take the stress out of the closing process and give their clients the dedication and time they deserve.

As the managing partner for seven title companies across Florida, this is no small task.

To maintain its impeccable customer service and standardize operations, ENTG depends on effective systems, software and processes which enable transparent communication.

Challenge

With a growing business and expanding client base, the need for enhancing productivity and minimizing the time needed to generate and send quotes became clear.

They wanted to give their clients remote 24/7 access to the quoting process, so realtors no longer had to be confined by opening hours or agent availability.

To build everlasting relationships, the service they offered needed to be client-centric while remaining accurate and reliable.

Offering a platform where users could go in and generate quotes with ease and at their convenience was the obvious next step for ENTG. They just didn’t know how to make it happen.

Solution

With an in-house development team, attention focused on creating an in-house app for the quoting processes. However, this didn’t go to plan, and ENTG returned to the drawing board.

This is where TitleCapture came in.

(ENTG’s very own fairy godmother. Bippity, boppity, boo.)

Providing their branded title app with a fully dedicated support team.

Results

Since joining TitleCapture, the worries ENTG had about not fully satisfying the needs of their clients have become a thing of the past.

TitleCapture has given Equitable National the power to put their clients back in control, creating a client experience that breeds autonomy and positivity.

Since installation the reviews ENTG have received are simply glowing, with Waypoint Real Estate Group stating that:

“Choosing Equitable Title was one of the easiest decisions our team has had to make. The staff at Equitable are service-oriented, highly skilled, courteous, and professional with an amazing can-do attitude.”

Coincidence? Yeah, we don’t think so either.

As if the glowing reviews and joyous customers weren’t enough, ENTG’s compliance director Carl Fiore believes that TitleCapture has allowed their closers to focus on building rapport and trust with their clients, whilst drastically reducing their workload.

Incredible right?

We couldn’t be happier for ENTG and can’t wait to see how TitleCapture can continue to help them in the future.

The post In-House or Done for You? Why ENTG Chose TitleCapture to Supercharge Client Experience first appeared on titlecapture.com.

As the longest-running real estate agency in America, it’s safe to say that Baird & Warner has seen it all during their 167 years of service, including a challenge to mobilize operations.

Priding themselves on offering a “fully integrated, full-service approach”, their top priority has always been offering the most seamless and unbeatable experience possible.

Challenges

With over 100 title agents and thousands of clients to manage, providing quotes promptly and effectively was proving somewhat challenging.

Despite high staff ratios, agents struggled to manage their workload due to the necessity of timely data entry and manual processes.

Agents depended on Excel spreadsheets that would auto-populate taxes and fees, meaning that countless hours that could have been spent nurturing client relationships were tied up within outdated processes.

Due to the complexity of the spreadsheets needed, agents were kept tied to their desks as quotes could only be calculated using desktop technology. This meant that agents were restricted to generating resources within office hours, severely constricting the team’s potential and productivity.

Solution

In order to increase efficiency and mobilize operations, a solution needed to be found. One that was user-friendly and could be rolled out across various locations.

That’s where we came in (cue superhero music).

“TitleCapture solved our desktop issue. No longer are we reliant on laptops and computers. We can now mobilize our operations and offer unbeatable service to our clients whether on the road or in the office.” – Scott Persin, VP of sales Baird & Warner

Quotes that once took hours to process are now generated in seconds, allowing Baird & Warner agents the time needed to adequately nurture leads and build relationships that last a lifetime.

Results

Baird & Warner view TitleCapture as an indispensable tool that has completely transformed how quotes are sent and received.

Employees are more productive, efficiency has increased, and client satisfaction levels are higher than ever.

Instead of being limited by time, agents are now able to dedicate their resources to driving repeat customer and increasing organizational growth.

In the coming months, these transformational changes are expected to magnify, with Illinois-specific tax brackets, client updates and tool tips soon to be added to Baird & Warners service package.

At TitleCapture, providing our clients with exceptional results is the highest priority. As such, our development team is constantly working on ways to enhance and personalize our client experience as well as mobilize operations.

The post How TitleCapture Enabled America’s Longest Standing Real Estate Company to Mobilize Operations and Provide Unparalleled Customer Service first appeared on titlecapture.com.

New to the industry as of 2018, Concierge Title of Texas has hit the ground running. Since opening its doors, it has become a leading competitor in the Texas Title Industry, and during the COVID-19 pandemic, was completing over a thousand closings per month. On a mission to become the most trusted and respected “Concierge” service for realtors, investors and loan officers, exceeding expectations, delivering unbeatable results and delivering the best customer service is non-negotiable. Their unwavering commitment to providing the highest quality service drives repeat business and has enabled them to deal with agents and lenders across the country.

Challenges

As a new company, developing systems and processes that drive efficiency has been fundamental to building CTOT’s stellar reputation.

Like any organization, finding the perfect software to complement its needs has been a process of trial and error. Before TitleCapture, CTOT relied on software such as Qualia, which is dependent on manual input and preloaded test files.

Using Qualia was not only time-consuming and complex but, more than anything was draining the organization’s potential for growth.

Unlike TitleCapture, where each staff member has their own login credentials. Qualia required CTOT staff to sign in using the same account. This means that the whole company had to use the same four test files during the quoting process.

As you can imagine, this often caused delays in clients receiving quotes, with agents waiting for a free test file or reentering case-specific information due to it being deleted by other staff members.

Solution

Frustrations were growing, and it was clear that new software was needed. CTOT required a solution that would allow the company to seamlessly deliver quotes in a manner that would enable their clients to feel valued and prioritized.

With TitleCapture, CTOT could dramatically reduce the time and effort needed to produce each quote. Instead of operating via one file type, each individual agent can now generate custom quotes with just a few clicks of a button.

Our custom templates have allowed CTOT to gain control of their processes and have helped to ensure that their clients receive a level of service that is untenable.

Results

When asked about the impact TitleCapture has had on their business, CEO Erin Kieschnick stated that having their own branded title software had been a “game changer” and provided the best customer service, she couldn’t think of a single thing that TitleCapture had missed for their market.

As always, our development team is constantly on the lookout for ways we can customize our app to meet the specific needs of our clients, so a new feature that automatically generates the property tax prorations for Texas will soon be made available.

The post How Concierge Title of Texas uses TitleCapture to deliver the Best Customer Service first appeared on titlecapture.com.

Not exclusively, of course. Your realtors and lenders rely on you for fast, accurate service and the additional value you provide. But title employees know better than anyone that relationships still go a very long way when building client loyalty.

The last thing you want is to jeopardize those relationships. And that’s the worry with automation: by reducing personal interactions with clients, you reduce opportunities to build vital connections.

Well, we’re telling you not to worry. In fact, good automation does the opposite: it helps you deliver even more remarkable experiences for every single client. We’ll show you how.

Where are title employees most valuable?

Rule #1 of automation: Don’t automate the things humans are best at.

Your title employees are essential to the closing process. When stress is high and your clients need everything managed professionally, that’s where you deliver exceptional client experiences. These moments are key for creating client loyalty and generating repeat business.

The “human factor” is everything here. So the question is: Can closings be enhanced by automation? Well… Yes, actually.

“The worry is that by reducing personal interactions with clients, you reduce opportunities to build vital connections…but good automation does the opposite.” 

The key is to find menial or repetitive tasks which take time away from employees and use automation to recover that time. Fielding requests for estimates is a great example. The work is important, of course, but it’s pretty repetitive and time-consuming. Instead of doing everything manually, let’s say you use a tool like TitleCapture instead.

By digitizing and automating key processes, title employees now spend a fraction of the usual time generating and sharing estimates. This gives them more time every week for more complex and value-adding work—like, you guessed it, expertly managing closings.

Automation makes client relationships stronger

More automation means less need for phone calls, emails, and meetings. While this creates fewer opportunities for relationship building, it actually strengthens relationships. Here’s why.

Early in a transaction, your client’s biggest priority isn’t personal service—it’s speed and accuracy. They could be on-site with a buyer and need a reliable estimate “yesterday.” The faster you produce the goods, the happier the client.

At closing, it’s a different story. It’s not about speed—the client’s priority is professional service and getting the job done right. Since your staff have saved time and energy through automation, they can deliver more exceptional experiences where they matter most—right here, at the business end.

It might be counterintuitive, but we’ve seen thousands of title companies use this kind of automation to achieve this exact result.

Since your staff have saved time and energy through automation, they can deliver more exceptional experiences where they matter most.

The secret benefits of automation

Automation can improve your reputation in more ways than one. Adopting the latest tech tools can help build your reputation for lightning fast service (e.g. when quoting) and as a digital leader in title. This makes you especially attractive to younger clients who always want to see fast, digital solutions.

At the same time, title agents don’t enjoy being interrupted all day preparing estimates for clients—removing that burden makes them happier and more productive.

This is just one example of how automation can transform the client experience for the better. As technologies improve and the title industry continues to digitize, automation will play a key role in generating and securing repeat business.

The post Title Companies: Automation To Strengthen Client Relationships first appeared on titlecapture.com.

That was the belief of one escrow officer we recently spoke to. Her title company had cycled through multiple quoting apps, but their realtors and lenders still called every time they needed an estimate.

Why? When asked, she believed clients preferred the “personal interaction” when getting quotes. 

The myth that personal interaction is a priority to realtors and lenders runs rampant through the title industry. But that’s the thing about myths—they’re easily debunked by facts.

If you’re wary about adopting technology as part of your client experience, let’s bust this myth together with some data.

What do real estate agents want? Speed and accuracy. 

We polled over 1,000 real estate professionals on their top priorities when it comes to quoting.

The results showed that over 80% listed accuracy or speed as their top priority in generating an estimate. Less than 10% placed personal interaction in their top 3 priorities, and no one ranked personal interaction as most important.

This data (and our 8+ years of working in title quoting) confirms that the majority of clients do not care about personal interaction when generating estimates. So why are they calling instead of using your app or calculator?

The REAL reasons your clients aren’t using your quoting tool 

There are four main reasons your clients may be opting to call instead of using your app.

1. They don’t trust the numbers. If your app isn’t constantly updated with rate, fee, and tax changes, your clients won’t (and shouldn’t) trust its accuracy.

2. They’re confused by the estimate. If your app doesn’t break down every rate, fee, and tax, your clients won’t be able to explain to their buyers and sellers what they’re paying for.

3. Your tool is too difficult to use. If your app isn’t as intuitive as making a call, your realtors and lenders won’t use it. Too many pages or irrelevant questions? They’ll just pick up the phone instead.

4. They never understood it in the first place. If your tool confused your clients from the beginning or your onboarding process didn’t answer their questions, they may have abandoned it from the start.

If any of the above sound relevant to your current solution, then the problem isn’t the lack of personal interaction—it’s that your tool isn’t faster, more accurate, and easier than a phone call. 

The data behind better quoting tools

Whether you have a quoting tool realtors love or one they ignore, the data will speak for itself.

In the last 12 months, title company clients (realtors and lenders alike) have generated a total of 1.4 million quotes using TitleCapture—an average of 120,000 quotes per month. Each one of these estimates was generated entirely by the client, zero interaction with a title rep required.

It’s safe to say that we can put the “clients want personal interaction” myth to rest and focus on choosing a quoting app that’s optimized for a better quoting experience.

The Dangers of Believing the Myth of Personalized Quoting

What happens if you ignore the draw of better quoting tools and keep believing the myth that clients want their estimates with a side of personal interaction? You’re going to get beat out.

Newer title companies with a better understanding of how technology serves their clients’ needs will steal your realtors and lenders away… and no amount of donuts or your version of “great service” will compensate for the convenience your competitors offer.

The Bottom Line

While your personal client relationships are still important, they’re not a priority when it comes to quoting. To truly meet clients’ expectations, title companies need to adopt the best, most accurate estimate app. Settling for less is a waste of money.

If you have an app or online calculator but are still fielding constant calls for quotes, you owe it to yourself and your clients to look into faster, more accurate quoting tools. If not, you’ll be left in the dust by companies that do.

The post Realtors & lenders don’t prefer ‘personal interaction’ — you’re just leaving them no choice first appeared on titlecapture.com.

“Make us look good.” 

No, that doesn’t mean free makeup for all of your realtors. Although if it keeps them loyal…

It means your realtors need you to make them look good in front of their potential buyers and sellers with speed, accuracy, and extraordinary service. If you can help them look like the best person for the job, they’ll win that deal—and you’ll win their loyalty.  

Your first chance to help your realtors “look good” is the quoting process. So here are 3 quick tips to help you provide top-tier client service that keeps your realtors “looking good” when it comes to quoting. 

Tip 1: Keep your listing agents on top of their numbers game

An inaccurate quote from your title company could be the reason your realtor loses a listing—and the reason you lose that client forever. You can’t afford that.

Here’s a simple example. A seller would think they only have one mortgage payoff therefore one single reconveyance fee. Not so fast. If that seller has a line of credit with a zero balance, then the seller needs a payoff letter and an additional reconveyance fee for that as well. 

The listing agent would have no idea about this, and not including these fees in the seller net sheet is definitely risky. It could make them look inaccurate and sloppy in front of their seller, potentially causing them to lose that deal. 

And this is just one example, not to mention back taxes owed, nuisance liens, and so on. All of these are found while you research the property before generating the seller net sheet for your agent. 

We encourage you to DO THIS WORK and be indispensable for your agent.

Tip 2: Offer to help the buyer side as well

Ever heard of the “Rule of Reciprocation?” It states that whenever you give someone a gift, they feel more inclined to reciprocate. 

Fewer and fewer title reps are generating buyer estimates for their agents, but the ones that do are usually the best reps working for the best and fastest growing title companies. 

When you offer to generate a buyer sheet, you may not only win the escrow, but you’re scoring serious customer service points.

And remember, you know more about the property and transactions than your agents do. Be that beacon of light for them and make those buyer estimates absolutely precise, not just when it comes to closing fees, but also lender fees, impounds, and tax prorations. 

Tip 3: Pick the right technology

Whatever you’re using to generate quotes needs to make your realtors look sleek, smart, and professional. If you’re still relying on Excel spreadsheets, you’re not doing your clients any favors.

If you’re looking for the right quoting technology, look out for the following:

• Speed: Don’t leave your realtors (and their potential sellers) waiting on a quote. Faster service impresses everyone. 
• Ease of use: This relates to speed. If technology is too difficult to use, your title reps will be slowed down (or not use it at all)
• Compliance: The quotes produced need to be accurate and compliant with TRID, RESPA, etc—you can’t worry about your taxes or the accuracy of the title insurance policy amounts
• Looks: Make them look good…literally. Your quotes need to be both beautiful and branded (so your realtors remember who is making them look so sleek) 
• Accessibility: Your reps need to be able to access your quoting tool from ANY device (but remember, App store-based apps will be updated far less frequently than web-based apps, meaning your accuracy could be in jeopardy) 

If you implement these three tips, you’ll be helping your real estate agents look good and building the loyal relationships that lead to repeat business. 

The post The #1 Thing Real Estate Agents Want From Their Title Company first appeared on titlecapture.com.

After a decade and a half of marketing, user experience, and then finally entrepreneurship, we at TitleCapture have a pretty good grasp of how consumers think, especially Realtors, lenders and title agents. This has led us to believe the following, in spite of many “experts” out there.

People buy things for ONLY two reasons. It’s either NECESSITY or ESCAPISM.

So let me explain this.

Necessity is when you don’t have a smartphone, so you need one to do email, go online to communicate and search stuff when you’re one the go.

Escapism, however, is when you upgrade from an iPhone 6s to an iPhone 7. There’s really NO spec in the new phone that you would consider a necessity, unless you’re really into photos and really know your stuff, which I doubt.

Necessity is what people usually search for in an active manner. When doing the research of whether to buy a product or sign up for service they put their “thinking hat” on. This is where search-based marketing works flawlessly.

Escapism is any human’s desire to escape their current condition, which we know is mostly miserable. Proving to yourself you’re not deprecated, that you’re still relevant, escaping boredom or inability to do something or reach a goal, improving your own opinion of yourself, are some of the main drivers of escapism.

Even though, initially, a Realtor will actively seek your title agency out of necessity, even if your services continue to be good, you’re still running the risk of losing that Realtor to the newer and sexier title agency in town. And I know its already happened to you.

Why? Because it’s not about your services. It’s about his or her emotions. His or her feelings about their business as a Realtor. You have to fulfill those EMOTIONAL NEEDS to keep that real estate agent attached to your title agency.

They have to love you NOW, and they have to KEEP LOVING you years down the line.

So how do you do this? Well, the best way is to first sit down and think about their emotional needs and what brings positivity in their life. Then, you need to understand what makes them trust you. The combination of joy and trust generates the emotion called love. Read this older article here.

Being trustworthy.

Look the part. Have a professional designer take care of your logo, stationery, website (this is where TitleCapture’s website builder may come in handy), and all marketing materials and make them look like “this year”, not 10 years ago.

If you have a quoting mechanism, whether a website calculator or an actual app, make sure it’s coming from TitleCapture. And here is the reason. Our products look 10 years ahead of any other competitor out there, and we’re very objective when we say that. It’s for your benefit.

Have an interior designer take care of your office space to make it really cool and professional. Have a dress-code for your employees. Whenever you have people coming into your office, take them through a clear process (front desk, then into the office, paperwork, etc). You need to employ the power of ritual. Your branding should be smartly integrated. You have to look “presidential” in everything you do.

Deliver on your promises ALWAYS, be on time, and NEVER underquote or overestimate what you can do or how fast something will take.

Make them feel successful. Make them feel like they’re growing.

Even if their deals or bottom line don’t look that great, treat all your Realtors like A players. Moreover, make them feel like they belong in a club of top-notch Realtors. Publish success stories and address your Realtors as being members of your “Platinum Agents” or “Over Achievers Club” — you can come up with anything you want.

More than that, make sure that you periodically hold seminars and webinars where you allow them to learn new things, that would make their job easier and more profitable. Have your best Realtors speak and share their knowledge.

Be motivational, educational and entertaining at the same time to win their hearts.

Offer them new and relevant tools and technology.

We at TitleCapture obsess over user experience, design and ease of use, therefore all our tools are and will always be one step ahead anyone. If you have an agency app, that makes their life easy, when it comes to generating estimates, make sure you go with us — you’ll see for yourself why.

If you have a website, refresh those looks and boast about it. And make sure it has an easy to use quoting mechanism, such as this.

Change your office space every couple of years. Decorate it differently. Everyone loves new things.

Offer them gifts from time to time.

Look, winning someone’s heart is not an easy task. But if you manage to crack the code of how you bring joy to people’s lives and how you make them trust you, they’ll stick around for a very, very long time.

The post Critical Retention Strategies: Your Realtors are Going to Leave Your Title Agency If You Don’t Do This first appeared on titlecapture.com.

If you are familiar with the 80/20 principle or Pareto’s Law, you would be aware that 80% of your business is coming from 20% of your agents. In some extreme cases, 96% of business comes from only 4% of agents (but this may not be your case).

Anyways, the point is that only around 20% of your Realtors and Lenders are sending you business and that’s likely not going to change any time soon. So how do you “grow”, given this circumstance? The answer is DEPTH as opposed to WIDTH.

Meaning, instead of trying to go wide – as in trying to get business from more people, go deep and try to get more business from the same people.

So here are 3 tips on exactly how to do that.

1. Cater to those 20% of agents in person

We’ve seen this for way too long, where title agencies, when launching the TitleCapture App, which is a very empowering tool for Realtors and Lenders, were satisfied with just sending out a bulk, automated email to their entire list of Realtors / Lenders announcing the app, and that was that.

This is not the right approach as not everyone in that list carries the same weight. There are valuable assets there (assets = agents) that need to be catered to in person and invested in. They need to be invited personally to lunch-and-learns, called on the phone, walked through step by step, maybe even taken out to lunch. And this is not just for the free tools your provide to them. It’s also about your offers, training, content, etc.

If they feel like they’re valuable to you, they will keep bringing that value. It’s that simple. So take your time and go manual on them. Don’t just sit in the office because “you’re busy doing closings.”

2. Publicly honor their work

How to do that? You have so many channels at your disposal now, such as your Facebook Company Page, LinkedIn, YouTube, Twitter, Instagram, Snapchat. So many channels where you can post something, whenever your agent’s transactions have just closed.

Snap a photo of the buyer/seller and their agents on the closing day. Make a big deal out of it. Mention/tag them so that everyone sees who the big dogs are, who gets deals, who gets loans approved, etc. The point is they will love it.

But here’s the other benefit. The agents who know you and work with you, but are underperforming, they will look at this and feel like they could be honored too, if they would just try harder and bring more business in.

3. Give vs Ask

We’ve touched on this and will keep talking about this important point. You have to give value to your agents. On a consistent basis. Flood them with valuable content and tools (for free) that help them do more, get more deals, empowering them. Don’t ask for anything in return. It’s not going to make any difference. If you are the one that helps them, you are “top of mind”, so their business is going to come to you either way.

Having a content publishing schedule, whether it’s a blog or your YouTube channel, and whether you promote the content on your Facebook page, LinkedIn profile, Twitter account, or all of them, is key. Posting once a week vs. once a day is not that important. However posting consistently is. Create a schedule. Stick to it.

Try to offer valuable tools (such as the TitleCapture App) once every few months and let them know they can count on these tools for help. Then post tutorials, explaining how to use the tools.

Awareness is one thing, but always being top of mind for your agents is something that requires consistency and patience… and more importantly, it requires you to put in the work.

The post How To Honor Your Best Realtors & Lenders. first appeared on titlecapture.com.

1. Complete disregard for the online environment

It’s very dangerous to disregard the Internet, especially in 2014 and especially when the world is using Google to search and the website of a company to get an initial first impression. Given that, how is it then that a majority of title companies don’t do SEO (Search Engine Optimization) so when someone searches for let’s say “title company in Palm Beach” they don’t show up anywhere? Also, why is it that most websites of title companies look like 1999 but try to come across as being “very professional”?

Title companies need to make sure they come up in search results when people are searching for a title company in their area on Google. And when people actually come to their website, they need to feel like it’s 2014 and there’s a really professional entity waiting for their business.

2. Not caring about who the clients are and what they need

This is another major issue with most companies (not ony title companies). All you hear companies is “we do this, we are that, we have been in business since”, and so on, neverending rant about them. One thing they forget is to address their clients and their needs first and foremost, and then tell them a little about the company.

This however comes from the fact the title company doesn’t take the time to understand their clients’ personnas. Who they are, what are they looking for most of the time, what do they appreciate most when dealing with the title company, and so on.

Let’s take an example here to illustrate this better. ABC Title Company thinks all clients are the same and all they want is simply closing services and therefore they state “We offer you the best closing services”.

Now, XYZ Title Services, who is the next door neighbor to ABC, took the time to define their target audience a little better. What they realized is that their market is realtors aged 30-45, tech savvy, competitive and with a propensity of bringing large deals. So XYZ attracts them by saying “We provide all the tools you need to close that large deal in as little time as possible”. Not only that, but XYZ offers them a title quote app that allows them to generate quotes, net sheets and preHUDs while being mobile.

Guess who wins in the long run.

3. DISCOUNTS

We’ve mentioned this in a previous post, so we won’t go over it extensively, but the idea that by offering lower prices than everyone else is an advantage has to be re-considered. While it may benefit the title company in the short run, in the long run discounts are bad for the company as well as the entire industry, forcing everyone to cut their fees, eventually driving themselves out of business.

Instead of offering discounts, title companies need to offer value-added services and products. A title quote app could be one example. Electronic closing can be another one. Also, an education center geared towards the realtors and lenders (could be a blog) would be a massive added-value resource.

4. Failure to form reliable partnerships

Whether you are starting out or you’re already an established title company, a partnership is not only a reliable source of revenue, but also of opportunity.

Let’s put it this way. In order for you to market to the general public, or to random realtors and lenders it takes a marketing budget, which sometimes is pretty hefty. You also need to travel to all sorts of tradeshows, follow up with your contacts, serious work that comes at a cost.

In contrast, if you manage to get your foot into the door of one or more realty firms and become their preferred escrow company, things are a lot easier. Title companies should make it their goal to form these kinds of partnerships for obvious reasons.

BUT FIRST, you need to not only get in touch but also adapt your business model to the specific needs of the partner. Whether it’s preferred pricing, a different revenue model that’s mutually beneficial or something else, you need to really listen to your partner’s needs and get creative.

5. Failure to centralize and data-mine existing client data

The fact that most title companies don’t have a database where they track all their clients and what they do, what they prefer, do surveys, polls, etc is another big mistake. It could be a simple Excel spreadsheet, but no, most companies don’t even go into this.

It’s funny how when the industry is changing these companies are the first to complain about how hard it is to adapt to changes and so on. But what they don’t realize is that the change, unless it’s regulatory in nature, comes from the people. And knowing your people and understanding their trends is essential to your survival.

The post 5 Marketing Mistakes Most Title Companies Make first appeared on titlecapture.com.