For everyone who’s been a sales person or doing marketing for quite some time, one thing is clear. Before you can sell anything, you need to build the right kind of raport. 

What that means is the man or woman standing next to you, or on the other end of the line, or staring at a post you’ve written, must feel like you’re “one of them”. 

If your goal is to win over as many Realtors or Lenders and get business from them, recurrently, you need to be one of them. What does this mean? Does it mean you have to actually do their job? Sell or buy homes? Originate loans? By any means no. (Although it would help if you did that in the past)

The game is to learn as much as you possibly can about what they do and how they do it. Learn what hurts. Figure out solutions to their issues. Be able to offer valuable advice. Give them the tools they need (or at least recommend them the good ones). 

You have to really put yourself out there. Meet up and sit down with as many of them as possible.

As an example, let’s say it’s about the way TRID requires lenders to disclose title insurance to home buyers. Now you all know the “synthetic” formula the CFPB has “thrown” out there. You all know how it’s actually different than what the “actual” owner policy and lender policy will cost when you have a sale that involves a loan. This is a sensitive issue. Do the research, put out a great PDF for Realtors to teach them how to go about this. Put out a great PDF for Lenders and teach them how to go about this (there are two angles to this, the latter requiring the use of Adjustments to actually come up with “realistic” buyer/seller amounts.

Put all this content out there. Do a lunch-and-learn. Use WebEx or other webinar tools and ivite your agents to a webinar. It’s going to pay off. Because you put yourself in their shoes. You show you care. You do your homework, give them something valuable and then they will thank you for that by referring business to the people they love and trust.

See, we live in an economy where what truly matters is the value you give upfront. What you put out there comes back to you tenfold. 

Check out this value added tool that WE provide to title agencies. It’s called TitleCapture. It’s another great tool designed to boost loyalty among your Realtors and Lenders. Check it out here: http://www.titlecapture.com/titlecapture

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The post Title Agency Marketing – BE your Realtors or Lenders first appeared on titlecapture.com.

The only mentality that works is that of “How can I provide more value to my clients, partners, affiliates, etc?” This is the ONLY way. If you provide value, you become invaluable and indispensable. Sought after, recommended, praised, hated… All the good things.

We work with SO MANY title agencies nationwide, that it allows us to see what the winners do vs what the losers do, and here’s the one thing we’ve picked up on the winners:

Title agencies that constantly get business and grow are the same ones that invest the most in providing value to each category they come in contact with.

Whether it’s Lenders, Realtors, Buyers, Sellers, these title agencies strive to provide real, tangible value. Whether it’s help in the form of insight and education for each of the listed categories, or it’s useful tools that make their life easier: such as our app, TitleCapture, among other tools, the common denominator is they “give, give, give”.

Even the time they take to make their website and marketing materials easy to use, understand and act upon, gives you a hint on how far these agencies go to provide value, in the form of saving them precious time.

TitleCapture allows you to provide that VALUE.

You have NO EXCUSE (and this is by far not a plug) to not schedule a demo and see for yourself the true value of TitleCapture.

This is what we do with our app. Try to offer tools that save your Realtors and Lenders time. That’s probably the best value you can offer right there.

Let me give you an example. We think we have the best Seller Net Sheet tool that your Realtors can access, anywhere. It’s so comprehensive that they can go and not only generate an estimate of the seller’s net proceeds in no time, but with one click, they can mail it out, they can render a compliant PDF with all the necessary details (including a signature line). It’s awesome.

But here’s the cool thing. We’re always striving to make perfect better.

This is why, we’ve just included yet another feature to this tool. Unlimited Expenses AND Credits. The way it works is the Realtor can now plug in, one after the other, ANY kind of expense and/or credit the seller may receive from ANYONE (be it the buyer or any other 3rd party).

The real value we offer YOU, the title agency, is that you’re able to stick with a product that always growing and evolving, while keeping a sharp focus on the value it provides to your agents and employees.

Be a winner. Offer value!

The post Winning Title Agencies Do This One Simple Thing and Always Get Ahead first appeared on titlecapture.com.