It doesn’t matter if this will be your first year employing title agency marketing or your fifth. It’s necessary to always pay particular attention to the ongoing trends to ensure that you’re keeping up with the newest trends that your competitors are employing. With the easy emergence of connecting more and more with customers in an online environment, it’s vital that you always keep your advertising active to have that direct line of communication.
Top Marketing Trends for Title Businesses in 2022
When it comes to title agency marketing in 2022, there are some common trends that many industry experts can agree on. These include:
- Use video content to better connect with people
- Technology use is a must
- Your top priority should be educational content
- Use your website for experimental purposes
- Data analytics will help you understand users better
Use Video Content to Better Connect with People
As the technological revolution quickly changed into the information age, consumers are becoming more particular about how they receive their content. Consumers want information in a quick-to-digest visual representation format right now and going into the foreseeable future.
People love that they can be immersed in visual information that allows them to read into the content so much more through body language, emotions, etc. No longer are people interested in ready one-dimensional blocks of text. One recent study revealed that consumers pick up 95% of a marketing message when shown in video content compared to just 10% of the same message presented in text format.
Technology Use is a Must
Customers no longer just want to hear why your services are better than your competitors. They want to know how you’re integrating new technology to stay up to date in your industry. The COVID-19 pandemic forced many title agencies to tailor their services to a remote environment. Let customers know how your title agency constantly adapts to meet their needs through technology.
Some great technology to highlight in your title agency marketing campaigns include:
- Online payment options
- Chatbot customer service
- RON capabilities
- Software integrations
- Automated communications
Your Top Priority Should be Educational Content
We no longer live in a day and age where catchy jingles and flashy messages evoke an instant response from consumers. It’s essential to remember that consumers are blasted with marketing throughout their entire day. You need to work from a different angle to catch their attention.
Educational content is that new angle. When your title agency marketing campaign includes educational information, it helps to establish your business as an authority in your industry and builds up a rapport with viewers. Start with general content that goes over basic practices. Reach out to your customers and listen to their questions. Then, answer them in a thoughtful manner that can remain evergreen.
Use Your Website for Experimental Purposes
You never want to think of your website as a create it and forget it type of marketing tool. Instead, your website should be the center of your entire title agency marketing campaign. You’ll want to test changing various components of your website design, content, and navigation to help convert more visitors into paying customers.
One of the most trending website design features is the minimalist design. When your website has too many buttons, too much content, and too many ads, people get overwhelmed. Simplify your design to include large buttons, less spam, and only necessary content. All your content should be based on past user experiences to ensure that you’re meeting the needs of your new visitors.
Data Analytics Will Help You Understand Users Better
You can’t be experimental with your website without investing time in data analytics. Analytics allows you the convenience of tracking necessary website data so that you can always work on customizing your marketing to meet their needs. By tracking users’ movements throughout your website, you can determine what design features are working well to convert them into paying customers and which ones need improvement.